White-Hat Marketing

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Target Market the Key to Your Online Success

by Jeremy Gossman

If you are an Internet marketer or want to be there are
3 issues to be concerned with. Target market, traffic
generation, and traffic converstion.

Which is most important?

Well, I would have to say that selecting your target
market is. I am not saying that traffic generation and
traffic conversion are not important, though.

Its just that if you have a target market that does not
have credit cards or the ability to spend money, then
you are doomed no matter how much traffic you throw
at a highly primed sales page.

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A poor target market with no money will not produce you
any profit no matter how hard you try. It doesn't even
matter if you are the greatest copywriter in the world!

Your process for marketing online must always start
with the target market. Then, work on the traffic and
sales process to increase your profits. A bad site with
minimal traffic will make money on a good target
market.

Keys to determining a Good Target Market

1. Your target market should be big enough for your
primary keyword to have several thousand searches or
more a month on www.Overture.com. Check your key word
at:
http://inventory.overture.com/d/searchinventory/suggestion/

If there are only a few hundred searches for your
primary keyword you should probably stop right there.
Make sure you are using a key word that someone would type
in the search engine. If they were looking for your
particular product idea.

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2. Does the average person in your target market have
a credit card and money to spend?

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3. You should be able to find other marketers in the
search engines selling similar products to what you are
thinking about selling. Some competition tells you
that marketers are making money on that target market with
a particular product.

Check on:
http://www.google.com
http://www.msn.com
http://www.clickbank.com/marketplace

4. Identify what advertisers are paying for advertising
on your primary key word. Check the pay per click
search engine http://www.overture.com type your primary
key word in to the search field. Then when the listings
comes up, look to the right side of the screen for the words
"View Advertisers' Max Bids" Click on that and follow the
instructions. If the top 3 listings are for products related
to your idea, then there is a good chance that money is to
be made. You will also need to make sure they are spending
more than 25 cents per click for the top three spots.
Advertisers spending only 10 cents per click for your
primary key word is an indication of a poor market. Remember,
that I am speaking about your primary key word that has
several thousand searches per month.

If there are 50 products already out there almost
exactly like what you wanted to bring to market,
develop a new twist. Find a way to bring another spin
to the products that are already out there. Provide a
solution for a missing need that the already popular
product dosen't.

This can provide you with joint ventures with all of
the would be competitors.

Start today and put your best ideas to the test and
select the one that rise to the top.

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About the Author

Jeremy's

Wellness Business

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