White-Hat Marketing

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How To Find Relevant Web Sites For Link Exchanges

 by: Sandi Moses

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If you ve been on the internet very long at all, you know that one of the very best and certainly cheapest ways of making your web site known is by exchanging links with other sites similar to yours. The more relevant sites that link to yours, the more your rating will improve, the more people looking for whatever you have will find your site, the more traffic you will get and the more sales you will make! So just how do you go about finding webmasters who are willing to place a link to your new site onto their site?

When your site is brand new, your best bet is to type your key words or phrases into a search engine and see what comes up. The sites you see on the first few pages have made it to the top of the search engine rankings. Go to the sites and look around on the home page for the phrase links exchange or sometimes just links. They will have instructions for how to place their site on yours, and instructions on the information they need from you in order for them to place a link to your site on theirs. Always remember that the Golden Rule applies here. You want them to place a link to you on their site so you need to reciprocate. If you are uncomfortable with the content of their links page and would prefer not to be associated with that site, then just move on. There are millions of others.

Some of the higher ranked sites will have non-content related restrictions about with whom they will exchange links. They will only exchange with you if your site and/or links pages have achieved a certain Google PageRank. (*More about that later.) If you encounter such a site, graciously just move on. Don t waste your time linking to them or requesting a reciprocal link because they will most likely ignore you.

For instructions on Keeping Track Of Your Links Exchanges, please follow the link to another article that I wrote. Trust me on this one; you need to keep track. You will eventually have many many pages with similar sounding titles and URL s and they will all begin to swim around in your mind. Only a savant could keep it straight!

OK. Now your site has been up and running for awhile and you would like to focus your search on exchanging links with sites that have a higher PageRank. Repeat your very first steps of typing your key words or phrases into a search engine and see what comes up. It may or may not be the same sites you saw before, but it will be the current top ranked sites for those key words. Go to the first site just as before, but this time click on the little blue icon on your Google toolbar (if you don t have the Google tool bar click here to download it.) You will see a dropdown menu with 4 items on it. Click on backward links and you will get a page of web sites that looks like a regular Google search but is really all of the web pages with a PageRank of at least 4 that have linked back to the site you started with. Go to each of those sites and request to exchange links with them. The procedure is the same, but all of these sites and pages will have a PageRank of at least 4 and the more pages ranked at least 4 that link back to you, the higher your site will be rated. Just keep plugging away at it. It is tedious to the max, but free (unlike some programs on the market) and effective.

At some point in time, other webmasters will begin to contact you requesting to exchange links. Ta-daahhh! You ve made it! The first thing you need to do is visit their site. Is their site relevant to yours? Are you comfortable putting a link to their site on yours? Would you want your Grandma to visit your site and follow that link? If the answer is yes, then put up the link. E-mail them back to thank them for the offer and to let them know where on your site you put their link. If you are not comfortable putting the link on your site, don t worry about it. You will get requests from people who obviously didn t read that you prefer not to link to casinos and Viagra sites or whatever, and you will get requests to exchange links with sites that have absolutely nothing to do with your site s subject matter. Just ignore them, or you could reply and politely decline. Now here comes some more Golden Rule stuff. NEVER turn down somebody because their site or links page isn t ranked high enough! Remember that you once had a whole site of 0 ranked pages and were so grateful for any of the exchanges you could get. Return the favor. Remember that you were new once and others helped you. Remember that the Big Kahunas on the internet were new once and had 0 ranked pages that are now very highly ranked. That new person you agree to link to today could be tomorrow s next Big Kahuna. Remember that Google has pulled the rug out from under people before and likely will do it again. Today s top site could be tomorrow s cellar dweller, and next week some site could shoot out of nowhere to the top. You don t have to put their 0 page on your 6 or 7 home page, but do exchange links with them somewhere on your site. It s the right thing to do. 

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About The Author Sandi Moses has been involved in internet marketing since November, 2003. Visit her site at http://www.123iwork4me.com. familymoses@att.net

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Appropriate Key Words Choice

 by: Veselin Andreev Andreev

What do the key words represent?

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Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you have to do because all other strategies are built on their right choice.

How to select the appropriate for you key words?

Key words that will work best for you means to describe exactly what you offer and meanwhile to be well used by users. If your website is ranked number one in the search engines results, after using key words that nobody uses, your work will be useless.

Don't count just on you when selecting the appropriate for your business key words. The users might have a completely different view about what to insert in the search engines to find you.

Wonderful implement for defining the appropriate key words is a specialized database called Wordtracker. First make a list with appropriate key words that you think are similar to your products or services. You could make such a list by asking your clients how they would search your services or products in Internet or you could view your competitors' websites about what key words they had used, but don't copy their information. Just look if they had used some key words that could be useful for you. Then use the Wordtracker database, which will show you every key word's popularity, and how competitive it is (i.e. is it used a lot by users and how many websites are optimized for it). As more they are, as harder your website will reach the top in the search engines ranking.

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The best choice will be if the selected word isn't so competitive and has a very good popularity.

Besides Wordtracker gives you some additional possibilities for choosing key words, that weren't mentioned before but are in reality very appropriate. Be sure that you alternate, combine the words, selected up to the moment. Much more appropriate words could appear, too.

To understand the way Wordtracker functions, use its free version, although its paid version offers much more functions.

Never count on orphaned key words!

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Two or more words combination is a much better variant than an orphaned word. The orphaned word is more common, while the phrase much more specifies the search purpose. Let's suppose that you are a manufacturer of solid wood furnishings and take these two examples of key words.

"furnishings"

"solid wood furnishings"

The first word is orphaned, so it is very common. When a user searches some information by it, search engine will sort all the sites where the word is contained, without anything precise. There are maybe lots of sites. Besides people using this word during their search are not from your target audience. They are not among the users that could buy your products, they are not interested in your products and services.

By using the next phrase the user is aware of what exactly he is looking for and defines, limits the search to some definite kind of furnishings (solid wood furnishings in that case) and the relevant search engine sorts better, more precise results. The possibility your products to be bought in that case is bigger than in the previous one, maybe because the user needs these furnishings as he/she searches that way.

That's why always add to a key word, corresponding to business like yours, some additional, specific only for your business words to define and to specify the process.

About The Author Veselin Andreev is one of the Svilaves founders - website design and promotion services, the quality and effect of which are aiming at the successful development of their clients business. Read the exact details of their services on the address: http://www.svilaves.com contact@svilaves.com

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