White-Hat Marketing

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Do you still have room in your practice? That s because coaching is a secret, moreso than you may be aware of if you re immersed in the field.

**YOUR CHANCES OF GETTING BUSINESS WILL INCREASE WHEN MORE PEOPLE KNOW ABOUT COACHING.**

I spoke on 3 cruises leaving from Galveston last year (around 1,500 passengers on each cruise), and only two people in my audiences had heard of coaching. Want clients from Texas, Louisiana, Mississippi, and Oklahoma? Start educating the public. It precedes buying.

WHEN YOU PROMOTE COACHING EVERYONE WINS
Many an advertising campaign has begun with educating the public. The more the public knows what coaching is, what coaches do, and who goes to coaches and for what, the greater the chances of any single coach getting clients.

ANALOGY
If you drive a nail through your finger, what do you do? You go to a doctor. How do you know this? Someone told you (or took you). It may have been a long time ago, but there was a time when you first learned when I have this problem, this person can help me .

CONNECT THE DOTS
Madame C. J. Walker invented a shampoo and scalp treatment for Black women at the turn of the century when many Americans didn t have indoor plumbing and only washed their hair once a month. After developing her products, she had to convince Black women to wash their hair regularly. Then they would use her products and get the results they desired. (Madam Walker died a millionaire in 1919.)

RESULTS?
The person you talk to may not come to you for coaching, but someone I talk to may come to you. As long as the person gets coaching. The more people who ve been helped by coaching, the more they ll talk about it.

HERE ARE SOME SUGGESTIONS FOR YOU:

1.Put your business card in every bill, note and letter you mail, as a matter of course.

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Make sure your card tells enough. Work with a marketing coach if need be.

2.Drop one of your business cards in the bank canister when you return it, leave one on the concierge s desk, in the restaurant s fish bowl.

Lay a few discretely on the counter in the ladies room at the country club. Leave some around in the airport.

3.Carry tacks with you to tack your business card on bulletin boards.

4.Strike up a conversation with one stranger a week and find a way to explain what coaching is.

Grocery line, waiting for a prescription, waiting for school to let out, at a sports event, at a museum, in the airport. Get creative. Hmm, that Monet reminds me of coaching.

5.When a coaching client expresses satisfaction with your service, ask them to refer their friends, colleagues and relatives to you.

6.Alert the press in your area that you are available to be interviewed on coaching, and in your areas of expertise. The editor of my business journal had never heard of coaching.

7.Make it a point to tell one friend or colleague each week who s talking about a problem about the field of coaching.

HIM: I know I could get a better job if I could just get focused.
YOU: Well that s just what coaches do. Have you tried a coach?

8.Ask a friend, colleague, or relative to mention you, and coaching, when they hear others talking about problems, challenges, etc.

9.Ask each of your friends, colleagues and relatives to take 15 of your business cards and disperse them.

10.Next time someone complains to you about someone, suggest they refer that person to you for coaching!

11.Talk to the professionals in your life about coaching. They see lots of people in a day.

When you visit the dentist or pediatrician, let them know there are coaches who market professionals, help them grow their practices, make more money, get more clients, and get better organized.

At the same time, suggest referring. Victims of breast cancer do better statistically and survive longer when they re in a support group. Coaching is support.

Do the psychiatrists and psychologists in your town know that coaches help with compliance? Do they know coaches have opportunity to refer clients for mental health services? Are there services they d like to refer for, such as their ADD clients?

12. Whenever you talk with someone who deals with a lot of people (college professor, manager, business owner) they ll talk about their problems with these people. Suggest coaching!

12.Write about coaching. Your byline will be on there. You ll get your publicity too.

13.When you hear someone talking about a practical skill they d like to master, suggest coaching.

There is now a cooking coach, a responsible recovery coach, a coach for expats in Bermuda, a fathering coach, a retirement coach, a coach for women with bipolar disorder, an introverts coach, a breast cancer recovery coach, a tantric coach, and a smoking cessation coach.

14.When you hear someone expressing a need or a challenge, tell them about coaching.

If you aren t sure there is a coach for that (yet), say, I bet there s a coach for that! Take their card or email address and offer to look it up for them and let them know. Many people do not know how to use search engines and/or may forget to do it. When you get back to your office, look it up on the Internet. For instance, I just entered bipolar+coach on a lark, and yes, there is one!

15.Next time you hear someone complaining about a situation, tell them a coaching success story, either one of your own (confidentially) or one of your colleague s, or one you ve read about.

16.If you re in a store or business that has problems a coach could address, tell them about coaching.

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This includes every time you complain. Say the salesperson was rude AND WOULD BENEFIT FROM COACHING.

SUGGEST COACHING. HELP PLANT THE SEED.

Okay. Now that you have read till this point, we guarantee that along with this you will have something amazing. If you continue reading, we promise that your enthusiasm in this would be reinforced.

About the Author

Susan Dunn, MA, Marketing Coach, http://www.webstrategies.cc . I market coaches who want to fill their practices and make more money. Article-writing, ebook writing and launch, press releases, individualized marketing plan, consultation and more. Mailto:sdunn@susandunn.cc for free ezine and put "checklist" for subject line.

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A Reality Check Is Necessary Before Starting A Home Business

 by: Kirk Bannerman

I have helped thousands of people start up their own home based businesses using the Internet. Over time, I have come to recognize two of the most important factors for identifying people that should NOT start a home based business.

If a prospective entrepreneur says something like...

"I'm broke and need to make some money...fast!"

or,

Ah. Have you acquired the quality of this article? I'm positive you must have.

We have more and more write-ups on if you desire to read. We want to bestow you with the additional enlightenment on but, for that you must wait.

"I want to start a home business, but I don't want to spend anything on it until after I start earning some money."

...it is certain that they have not "gotten real" and should not attempt to start a home business under either of those conditions. I refer to them as the "death sentences" for starting a home based business.

Almost equally important is the need to have realistic economic expectations when undertaking a home based business. There is no magic here, folks. A home based business provides many rewards such as working in the comfort of your own home, avoiding a stressful commute, being your own boss, setting your own hours, no dress code, etc., etc., but anyone that is also expecting "instant riches" is sadly mistaken.

There are a tremendous number of home business and work at home opportunities offered on the Internet. Many of these are all hype and try to convince you that you will be making huge amounts of money in very little time (you know, stuff like..."you will be making $5,000 per week, and more, in just a few weeks!"). You should avoid these like the plague...if they were for real everyone would be doing it.

The folks are mealy-mouthed about the productiveness of this aesthetically written article as well.

The material is meant to cater to those people who were all hot for . For few it was unproductive in nature.

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Study the opportunities carefully and select the home business opportunity that seems to fit your own particular style or talents. What is a good choice for one person may be a very poor fit for someone else. The common thread that applies to everyone is that you must be "for real" (as indicated above) and the business opportunity itself must be "for real".

About The Author What is your belief about the adequacy of this stuff? The article is meant to cater to those folks who were searching for . For a couple of them it was useless in nature. But, why to discontinue in midway? Explore till the end to feel if it works for you. Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at http://www.home-based-business-team.com for more details.

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